— About
Built by operators who watched healthcare spend its way around the wrong problems.
— The founders
The people responsible for your growth
Cheetara and Zen lead a small, boutique team — directly accountable for every engagement, with senior specialists supporting the work.
01 · Co-Founder, Infrastructure & Technical Lead
Zen Spencer-Harris
Zen leads website infrastructure, growth system architecture, attribution implementation, and technical strategy. He specializes in nonprofits and large-scale health organizations, with 200+ builds and over $5M in tracked revenue attributed to that work.
02 · Co-Founder, Growth Strategy & Client Lead
Cheetara Piry
Cheetara leads growth strategy, paid acquisition, visibility, and reputation management, focused exclusively on healthcare and behavioral health organizations.
— How we work
01
Diagnose, then build.
Every engagement starts with the VITAL diagnostic. We name what's broken before proposing what to build.
02
Plain-English reporting.
Reports for COOs and CFOs, not marketing teams. Capacity, conversion, cost per admit.
03
Founders do the work.
Direct access. Personal contact. 24-hour response. No account-manager layer.
04
Time-boxed and fixed-scope.
Phases have start dates, end dates, and clear deliverables. No drift.
05
Specialized in healthcare.
Healthcare and community serving organizations only. Nothing outside that focus.
06
ROI-defendable, always.
Every system measured against admitted patients and capacity. No vanity metrics.
— Get in touch
Talk to the founders leading a boutique team built for healthcare growth.
Cheetara and Zen lead every engagement personally, with a small senior team behind them. Tell us what you're trying to figure out — a founder will get back to you within one business day.
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Direct Founder Access
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24 -hour response, every time.
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ROI driven service.
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We integrate into your team.
Digital growth infrastructure for healthcare. ROI-driven websites, SEO, paid media, and reputation systems.
— Follow Us
— Site
— We Serve
— Contact
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